Marketing Coordinator
REPORTS TO:
Sales & Marketing Team
DUTIES & RESPONSIBILITIES:
• Market products by developing and implementing marketing campaigns.
• Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares reports.
• Implements marketing campaigns by assembling and analyzing sales forecasts; preparing marketing strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Updates job knowledge by participating in educational opportunities and reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
• Explores opportunities to add value to job accomplishments.
QUALIFICATION/SKILLS:
• Coordination
• Project management
• Reporting research results
• Understanding the customer
• Process improvement
• Initiative
The above is not an exhaustive list of duties, and you will be expected to perform different tasks as necessitated by your changing role within the organization and its overall business objectives.
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